I work and live in Dubai, traveled a lot, stayed in fancy hotels, simple hostels and everything in between. What I learned is that the number of stars do not make or break your brand, honest opinions from fellow travelers do.
So if you feel like I should experience your hotel or restaurant after reading this, feel free to get in touch and let’s see how we can collaborate. gingeraroundtheworldblog@gmail.com
I blog about traveling, because I like it
The goal of my Ginger Around The World blog is not to earn money. I love traveling and enjoy sharing my adventures to inspire other people to explore the world.
I share good moments on Instagram, for you that moment can turn into bookings
In Bali I made a short video while walking around in recently opened hotel, a couple of days later someone saw the video and commented that he booked his stay. Note that you cannot always track this inspiration but it definitely works.
I write honest hotel reviews on my blog that you can share
Most hotel descriptions on booking sites look quite similar and it’s hard to convince travelers that your hotel has just that extra.
An honest blog post with travel context will be trusted more than your own website. Interesting context is key. It will be part of a travel report and fun stories are important. Maybe one of your staff members has a cool story to share or they want me to try a local dish that the chef learned from his great grand father.
These posts are perfect content to share on your own social media.
Some examples:
- It’s More Fun In The Philippines – Secret Azure Blue paradise of El Nido
- Struggling with a Squirming Octopus in a Korean Fish Market
- It’s More Fun in The Philippines – 14 Hours in Manila, the party starts at Z-Hostel
- Bali – How I Spent 5 Days in Paradise
- Hotels in Bali – Experience Eat Pray Love in Liyer House
- Hotels in Bali – Reed Villa with a View on Rice Terraces at Red Salt
- Hotels in Bali – Funky Boutique in Dash Hotel Seminyak
- Hotels in Bali – Best Breakfast in The Shift
A smartphone photo says more than 1000 brochure photos
Travelers became aware that a lot of hotels will use a crazy fish eye lens to make their jacuzzi look like an Olympic pool. So its hard to convince people that your pool is actually cool. Photos from other travelers will help to build your credibility. Some of my GoPro and smartphone shots:
Create sharable content
Posts on social media (Instagram and facebook) help to boost traffic and makes it easy for fellow travelers or you to share content.
My instagram is not just full of hotel reviews:
